Translation Services During Global Emergencies
The rise of COVID-19 has taught the world many valuable lessons, and it has hit some countries much harder than others. However, over the course of the pandemic, one thing has become crystal clear: accurate translations are more…
Crafting Content for a Global Market
Everyone who has ever encountered online marketing or multimedia marketing knows the mantra “content is king.” In the past, just stuffing a webpage with tons of keywords was enough to get the attention of those looking for a business or…
Translation is an Important Investment in Your Business
Businesses don’t succeed without spending money in the right ways and places. Of course, controlling your overall operating costs is incredibly important for your bottom line—spending too much without worry can destroy your business quickly.…
For Business Websites, Translation Is a Keystone of Success
The Internet has changed a lot about how people interact and even do business with one another. On the one hand, it’s made accessibility much easier, which has created a glut of negativity and criticism in places like social media. On the…
The Growing Challenge of Good Communication—And Its Importance
Communication has always been a vital part of humanity. From the dawn of time until now, communication has driven our growth and advancement in every area. But today, it’s cultural differences that can impact your business in a huge way. Whether…
Translate Your Brand to Meet the Masses
Translating your brand across borders can be a delicate process. Virgin explains the challenge faced by U.S. company Clairol when introducing their “Mist Stick” curling iron to a German audience: “mist in German slang means manure.”…
Localization Takes Your Business to New Places
Did you know that 75% of non-English speakers won’t buy products from a business that doesn’t use their native tongue? As described in Medium, “The logic behind this is clear—you can’t buy what you can’t understand. And though in…
4 Industries That Can Benefit from Translation Services
The world has become increasingly interconnected. People from everywhere can be found just about anywhere. It’s this connection and cultural diversity that have changed the marketing game for many businesses and industries. What worked 20…
How Globalization can Pose HR Challenges
Those in the HR industry face challenges each day. It’s no longer just about hiring the person with the best qualifications. It’s about qualifications, experience and what each individual can bring to the company. Many HR departments are…
In a World Full of English, Translation Is Still Essential
The story of how the English language rose to dominance as the language of commerce and administration around the world is inherently linked with the story of colonization. While Dutch and Portuguese colonizers set off before the British, it…