PATRICE RANGON’S INTERVIEW

Check out our video of the week featuring Patrice Rangon, President of Esyram Records independent music label. He explains the Internet impact on the music industry.

WHAT IMPACT HAS THE INTERNET MADE ON THE MUSIC INDUSTRY?

The big change is that now record companies no longer have a monopoly. The goal of an artist, back in the day, was to get signed. Now, an artist no longer needs to be signed.

We’ve really had a change in the way we bring work to the public and at every level now, everything is digitized, so we have digital distributors. All these digital distributors will take the track and put it out on all the download and streaming platforms in the world. That’s amazing, because it wasn’t possible before.

Now, a young artist can decide to be their own producer, to be an artist, even to be their own publisher; so that means that music professions have really changed.

We’re really into something else. This evolution has led to freedom of expression. It’s great because we’ve all always been chasing this freedom of expression. We immediately have more authenticity from artists and that’s what helps us discover artists, but for me, these artists are far from being outliers, they’ve always existed, except that they were muzzled.

DISCOVER OTHER INTERVIEWS

Looking for the right partner for your multilingual projects? We’re here to help!