Tag Archive for: international business
Independent market research firm CSA Research recognizes ITC Translations as a leader in the multi-billion global translation, interpreting, and localization industry.
People worldwide prefer consuming information in their own language. Meeting this expectation â and sometimes the legal requirements to do so â fuels an indispensable multi-billion global industry that provides translation, interpreting, and localization. Based on verified data from a representative sample of 462 LSPs, independent market research firm CSA Research has named ITC Translations as one of the providers leading the delivery of language services globally, ranking it as the 94th largest LSP in the world and 25th largest in North America.
ITC, a language services agency, supports organizations in their international development by providing translation, localization, interpretation, DTP, SEO, audiovisual services and more.
ITC’s Founder and President, CĂŠline Imbaud, explains: âAmong a wide range of language service providers, professionalism, agility, technological performance and human qualities have enabled ITC to become one of the leaders in the sector.â
âMost people donât recognize the value of interpreting or translation until they canât understand somethingâand the absence of spoken or written content in their languages happens far too often,â comments Dr. Donald A. DePalma, CSA Researchâs Chief Research Officer. âLanguage service providers and technology developers deliver essential translation and interpreting services.â
The rankings are based on confirmed revenue from 2019âCSA Research found that the market that year for language services and supporting technologies reached US$49.60 billion.
About CSA Research
CSA Research is an independent market research company helping companies profitably grow their global businesses and gain access to new markets and new customers.
csa-research.com | @CSA_Research | media@csa-research.com
Communication has always been a vital part of humanity. From the dawn of time until now, communication has driven our growth and advancement in every area. But today, itâs cultural differences that can impact your business in a huge way. Whether itâs a minor translation error or a cultural faux pas, professional connections can be negatively influenced when translation breaks down.
When you are working on a global level, itâs vital that you make sure everyone is able to connect properly.
Itâs a huge challenge for your HR department, marketing department, and even your sales or research teams. When you are working on a global level, itâs vital that you make sure everyone is able to connect properlyâand that means better translation. Letâs look at some areas where translation is a must for good communication.
Within the Workplace
Within your workplace, there may be multiple employees from different countries and cultures. And while the day-to-day interactions you have with them may be in your language or theirs, what about documents, communications, and more? Itâs important to reach others properly, and this means that you have to consider several areas within the business. Here are some examples:
- Policies â Your company policies matter, and an improper translation or misunderstood line of text can cost you an employee, lead to legal compliance issues, and more. As such, it is vital that all of your policies are translated accurately and that everyone in the workplace understands them fully.
- Employee Handbooks and Documents â Your employee handbooks and documents need to be translated properly as well. When you hire a new employee, they need to understand everything from their benefit package to pay details to how to use employee portals and more.
- Announcements and Communications â When something comes up, you need all of your employees to remain in the know. This includes everything from in-office memos to corporate notices to newsletters and beyond. Everyone in your business needs to understand all of the business communications, or else youâre at risk of losing employees or creating confusion.
Whether you have a small business or a large multinational corporation, the right translation services will impact the way that your employees work together and how they fit into the business. Donât overlook their importance.
Outside the Workplace
Of course, your business doesnât operate in a vacuum. This means that you have to make sure external communications are translated properly too. For example, marketing copy can generate confusion in another language if the translation isnât handled properly. Everything from tone to colloquialism can change the way a translation reads, so itâs vital that you take the time to invest in proper translation.
From attracting new clients to building new relationships to landing a new contract, conducting business internationally requires the right kind of translation.
If you want to keep your business running smoothly and as profitably as possible, our team can help. Contact ITC Translations today to get the right translation services for your business.
Did you know that 75% of non-English speakers wonât buy products from a business that doesnât use their native tongue? As described in Medium, âThe logic behind this is clearâyou canât buy what you canât understand. And though in English-speaking countries we often have the assumption that everyone around the world speaks English, this, in fact, is not necessarily the case.â
The Audience Matters to Your Business
Your audience matters. What does your audience see when they view your website? Do they land on the home page and see words that make no sense? They do if your website only has one language option. An expertly crafted website can only do its job if it is understood. You must write to your audience in order to gain a foothold. And it isnât only about the words.
Medium suggests that you âAlter your images to speak to the local population. That can range from the city backdrops you use in your website images, to demonstrating photos of women in different garments, based on the locally accepted standard.â
Translation Tips for Localization
Improving your marketing localization is essential to your long-term growth. By reaching out across various platforms in a language that speaks to your customers, you expand your base. If your business doesnât have a localization strategyâor if it could use improvementsâhere are a few things to keep in mind that can change the game:
- Translate the content. When you create your digital marketing content, think about the global audience. When writing blogs, articles, and web posts, remember that a simple sentence structure will translate easier. Avoid jargon and words that are culture-specific. By keeping it simple, you keep the message consistent across all platforms.
- Translate in multiple languages. If your website is in English, donât just offer a French option and call it good. You want to offer your products and services in multiple languages depending on the customers you want to reach. Ensure that each version of your website is optimized for the specific areas. Greater success comes from greater diversification.
- Translate for mobile. Localize your content to roll out on mobile platforms, including smartphone apps. Mobile growth is surging in the Middle East and Africa, and by leaving app development out of your localization plan, youâre missing out.
We have the languages, the professional translators, and the tools you need to turn your business into a global player. Our professional translators are hand-picked for their expert knowledge in their field, as well as the mastery of their language. We offer translation services in a wide range of industries, such as marketing, IT, and tourism.
Our website translation services can take your online platform to the next level. Plus, we know how to adapt your content for seamless transition to mobile, making you available to anyone, anywhere, with a smartphone. Whatever you need, we have a solution.
Are you ready to take the next step to localization? Weâll take it with you. Contact us today.
While a college education and job experience are common factors for employment, learning a second language just might give you the extra support you need to get a new job, a promotion, or a departmental transfer. The world is expanding; globalization is taking us to places we could not reach even 50 years ago. Many businesses have clients in other countries, and Lingholic says that âemployers are much more likely to hire you if you are able to communicate with their foreign partners in their native language.â
If youâre looking to expand your opportunities for employment, or just want to broaden your horizons, here are 5 languages that you should consider learning.
1) Mandarin
Mandarin is one of the most important business languages.
According to Teacher Finder, Mandarin is one of the most important business languages thanks to the fact that China is âthe worldâs second-largest economy, with nearly one-billion native Mandarin speakers.â Being a very difficult language to learn is what deters many people from attempting to learn it. For this reason, if you can study and master the language, youâll already have the edge that companies are looking for.
2) Arabic
Though you might think that only those in the petroleum and defense industries need to think about Arabic, this language is growing around the world and over the internet. According to the World Economic Forum, it is not only one of the âofficial languages of the United Nations,â but itâs one of the most powerful languages to learn today.
3) Spanish
Even if you never plan to leave the United States again, this is one language that you will likely encounter anywhere you go. Spanish is the official language for over 20 countries and is commonly spoken in the Americas; plus, itâs one of the easier languages to learn. If you work in âhealthcare, banking, or retail, learning Spanish would give you a leg up on the competitionâ says Teacher Finder.
4) French
Before English became the top language spoken around the world, French held that distinction. Though not as common as it once was, itâs still spoken by over 70 million people and is the official language of 3 of the 5 fastest growing economies in the world which are found in dominantly French-speaking Africa (Kroulek, 2017).
5) Russian
Another language that is difficult to learn for those who speak English, knowing Russian can help you stand out in a crowd. Though Kroulek says that the business climate is âdifficultâ to navigate, the economy is growing and there are plenty of potential opportunities in âtrade, diplomacy, and education.”
At ITC, we hire people who can translate all of these languages and more. We are women-owned and are proud to provide the services and tools that can help bridge the gaps and increase profitability in any language. In a world where competition in the job market is fiercer than ever, having an edge over your competitors can be the difference between hearing âyouâre hired,â and âthank you for your application.â
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