Media relations is usually the function for which corporate communication is best known. This work includes writing and distributing news releases and responding to media inquiries, preparing information for distribution, and preparing executives to speak at news conferences. Corporate communicators may also manage a company’s website and social media presence.
There are so many factors to take into consideration when translating corporate specific materials:
- company culture
- target audience
- perception the company wants to convey through its news, social media presence or intranet site
- grammatical structures of the source and target languages
Corporate translations require accuracy and consistency in all content for a specific brand or product. Corporate documentation often requires a special approach. That’s why the translations ITC Translations provides are never literal. Instead, they convey the concepts, tone and meaning of the source communication. These translations must be culturally appropriate and include wordplay and references that fit the target country and audience.