Using website localization services to localize your website is an essential step in your international development. It will help boost your company’s visibility internationally by incorporating SEO optimization and improving your site’s conversion rate. If the content is adapted to the user’s language AND the culture, they will be more inclined to buy your products or contact you.
Too often, people confuse multilingual website translation and website localization. Translating your website is useful if you want to provide several languages without targeting a particular audience. However, if you want to expand your business in a specific local market, you’ll need to localize your site. While localization includes translation, it goes well beyond it. It also includes a cultural dimension and adapting numerous elements such as measurements, currencies, screen captures, date formats, URLs and many others.