The Heavy Cost of Translation Errors
Translation is something that many businesses and professionals today have to focus their attention on. Whether you’re trying to attract international customers, forge a relationship and partnership with another business, collaborate, or something…
How One Little Word Can Mean So Much
Saying goodbye is never easy. This is especially true when you’re saying goodbye to someone— or something—that you’ve grown fond of. Good thing there are so many languages to choose from when it’s time to bid adieu.
Origins of the…
59th annual ATA conference in New Orleans
ATA Annual Conference is one of the highest anticipated events in the translation industry in the Unites States. This year’s 59th conference took place October 24 – 27th in the “Big Easy”, New Orleans, in Louisiana and as each year,…
Translate Your Brand to Meet the Masses
Translating your brand across borders can be a delicate process. Virgin explains the challenge faced by U.S. company Clairol when introducing their “Mist Stick” curling iron to a German audience: “mist in German slang means manure.”…
Where did that phrase come from?
If you’ve ever weighed the pros and cons of a situation, you’ve experienced a popular word phrase. The same can be said if you’ve ever bit off more than you could chew. While only a handful of phrases like this might come to mind, there…
Here’s What Happens When Words Have Too Many Meanings
If we’ve said it once, we’ve said it a thousand times: There’s more to translation than taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. We recently looked at a list…
Localization Takes Your Business to New Places
Did you know that 75% of non-English speakers won’t buy products from a business that doesn’t use their native tongue? As described in Medium, “The logic behind this is clear—you can’t buy what you can’t understand. And though in…
Better Business Comes from Better Translation
A business that doesn’t have a longevity plan in place is a stagnant business. A business that wants to stick around for a generation or two (or more) needs to adjust and expand to larger audiences. The best way to do that? Translation. The…
Benefits of Professional Medical Document Translation
There are many areas within the medical field that require accurate translation. The right words can provide the best care and treatment to patients around the world. The wrong words, however, can have a drastic impact on the treatment plan…
What Happens When Movie Titles Get Lost In Translation
Words can be funny, especially when it comes to translating them. What seems clear and rational in the native language can become funny, confusing or even embarrassing in the target language. This is what makes a translator’s job so important…