Marketing/Communication Archives

International development, Marketing/Communication, Translation, Web / SEO

Crafting Content for a Global Market

Everyone who has ever encountered online marketing or multimedia marketing knows the mantra “content is king.” In the past, just stuffing a webpage with tons of keywords was enough to get the attention of those looking for a business or…

Marketing/Communication, Translation, Uncategorized

Which Businesses Get the Most Out of Translations?

Being able to communicate in other languages is always an advantage, but for some businesses, the ability to relay information in multiple languages can be either a huge competitive edge or a vital necessity. So which businesses do benefit from…

Marketing/Communication, Translation

Content and Context in Translation

Everyone involved in online marketing—and even just online business these days—knows that content is king. It’s a saying that is inescapable in its prevalence and its accuracy. Content really is king. But with the Internet and social media…

International development, Marketing/Communication, Tips & Advices

The Growing Challenge of Good Communication—And Its Importance

Communication has always been a vital part of humanity. From the dawn of time until now, communication has driven our growth and advancement in every area. But today, it’s cultural differences that can impact your business in a huge way. Whether…

Marketing/Communication, Translation

Good Communication Makes Good Business

HR specialist John Crowley writes that “cultural differences can cause professional misunderstandings…it’s actually one of the biggest challenges for international HR.” With more diversity in the workplace than ever before, HR specialists…

Marketing/Communication, Translation

The Importance of Cultural Diversity in Marketing

Once upon a time, marketers catered to a particular crowd. Commercials and marketing campaigns were built upon the notion that all families contained a middle-class husband, wife, and two children living in a suburban area of the world. And…

Marketing/Communication, Translation

3 Atypical Places Where Translation is Typically Important

Translating personal communication or legal documents is a fairly common task. There are, however, many fields in which translators are needed that are not as common—and most companies don’t think of those other areas until…

Did you know?, Marketing/Communication

3 Ways Laughter Is Important

Laughter is a uniquely human expression that’s an important piece of the communication puzzle. Laughter usually indicates amusement, although for some countries, such as Japan, laughter can also be a response to confusion or embarrassment.…

Marketing/Communication, Translation

3 Translation Errors in Advertising

Adapting advertising for new languages and markets is one of the greatest translation challenges. An advertising slogan or marketing concept is carefully crafted to make a high-performance impact on the target audience. Advertising translation…

Marketing/Communication, Translation

Accurate Communication Across Cultures is About More Than Just Words

When translating content it’s always important to remember that communication across cultures doesn’t just mean an accurate translation of the words from one language into another. In order to convey your full message to an international…